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Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication

Received: 27 May 2023     Accepted: 14 June 2023     Published: 6 July 2023
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Abstract

As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.

Published in International Journal of Language and Linguistics (Volume 11, Issue 4)
DOI 10.11648/j.ijll.20231104.11
Page(s) 94-98
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Environmental Impact, Innovative Approach, Responsible Communication, Sustainable Development, Globalization, Stakeholders, Social Awareness

References
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[9] Du, Shaolong, et al. "Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication." International Journal of Management Reviews, vol. 12, no. 1, 2010, pp. 8-19.
[10] Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12 (1), 8-19.
[11] Fombrun, C. J. (1996). Effective communication: Providing direction for institutional, commercial, and professional values.
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[13] Grunig, James E., and Todd Hunt. Managing Public Relations. Holt, Rinehart and Winston, 1984.
[14] Gupta, J., & Ogden, D. T. (2009). Socio-economic impacts and repercussions of non-responsible communication.
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[16] Johansen, T., & Nielsen, S. B. (2009). Establishing partnerships with stakeholders and demonstrating social responsibility.
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[18] Kitchen, Philip J., et al. "The Integrated Marketing Communication Construct: A Descriptive Review and Directions for Research." Journal of Advertising, vol. 44, no. 1, 2015, pp. 3-19.
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[21] Roper, Juliet, and Chris Fill. Corporate Reputation: Brand and Communication. Pearson Higher Ed, 2012.
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Cite This Article
  • APA Style

    Najib Zerrad, Farida Mokhtari. (2023). Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. International Journal of Language and Linguistics, 11(4), 94-98. https://doi.org/10.11648/j.ijll.20231104.11

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    ACS Style

    Najib Zerrad; Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int. J. Lang. Linguist. 2023, 11(4), 94-98. doi: 10.11648/j.ijll.20231104.11

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    AMA Style

    Najib Zerrad, Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int J Lang Linguist. 2023;11(4):94-98. doi: 10.11648/j.ijll.20231104.11

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  • @article{10.11648/j.ijll.20231104.11,
      author = {Najib Zerrad and Farida Mokhtari},
      title = {Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication},
      journal = {International Journal of Language and Linguistics},
      volume = {11},
      number = {4},
      pages = {94-98},
      doi = {10.11648/j.ijll.20231104.11},
      url = {https://doi.org/10.11648/j.ijll.20231104.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20231104.11},
      abstract = {As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.},
     year = {2023}
    }
    

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    AB  - As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.
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Author Information
  • Communication and Professional Development, Faculty of Sciences, Dhar El-Mahraz University, Fes, Morocco

  • Language and Communication, Faculty of Sciences, Dhar El-Mahraz University, Fes, Morocco

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